In a report earlier this year by Indeed.com studies show the reasons why 70% of job seekers distrust a company, before they even speak with anyone.
An Inadequate Online Presence Provokes “Automatic” Distrust in 70% of Job Seekers.
Transparency is rather new. It wasn’t until recently that everyone and everything is made available to the public. According to Indeed, “this online revolution has changed both simple things—such as how we decide what to eat for breakfast—and complicated, life-changing decisions—such as how we look for jobs. If job seekers want to know what it’s like to work at an organization, insider information in the form of reviews is but a few taps away.”
Insight into company reputation is important for 95% of job seekers—and Gen Z won’t do without it
Not long ago you had to know somebody at a company if you wanted the inside scoop on what it was like to work there.
But now that workers can crowdsource this information through online reviews, we are all in the know, and assessing a company’s reputation has become an expectation for the overwhelming majority of job seekers.
In fact, 95% of respondents said that if they were considering a new job opportunity, insight into the company’s employer reputation would be somewhat (33%) or extremely (62%) important—the majority regarding it as extremely important.
Original Report Here
Those who have grown up in this era of transparency are most determined to research a company’s reputation when looking for a job. Of millennials, 71% said this was “extremely important”, compared to 55% of baby boomers. Even then, a clear majority of boomers agree that this is essential information.
Here’s the point.
Expectations surrounding transparency have become so ingrained that an absence of online information is a major red flag for the majority of job seekers, with 70% of job seekers strongly (38.3%) or somewhat agreeing (31.4%) that this would cause them to automatically distrust the company.
More than two thirds (69%) agree that they would actually doubt that the job opportunity was even real, with almost 2 in 5 (37%) strongly agreeing with this sentiment.
Of course, if people doubt your jobs are real they are unlikely to apply—and over two thirds (68%) of respondents strongly or somewhat agree that they wouldn’t apply to a position in this situation.
Again, millennials, who have spent their entire careers in this era of transparency, stand out in this regard. Of millennials aged 25–34, 84% strongly or somewhat agree they’d automatically distrust a company with no information, more than any other generational group. By contrast, only 16% of those aged 55+ strongly or somewhat agree, and 75.2% of those between 35 and 44 strongly or somewhat agree.
Today, then, it’s not enough to just post your jobs online. Job seekers are viewing your jobs in context. Providing rich information about the experience of working at your company is essential to building trust and getting applications.
The solution to the trust issues is rather simple. As a company, you must care about your online presence! Even a bad review is better than no reviews. There are tons of sites like Yelp, Glassdoor, Indeed, and Google that provide reviews and company insights. Use these to your advantage. When you have a pleasant experience with a customer, or candidate, feel free to let them know that positive reviews are essential to the company’s growth.
Full report here. We take no credit for this article.
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