How Employers are Using Social Media

Crawford Thomas Recruiting Blog

Employers and Recruiters are using Social Media to Screen Candidates.

Both Clients and Candidates will benefit from this information.

Whether you’re looking for a candidate to hire, or making a career move, keep this in mind.

Career Builder conducted a study that shows the “Number of Employers Using Social Media to Screen Candidates [is at an] All-Time High”.

The great thing about using a recruiting firm is that we take all of the leg-work out of the screening process. This includes a search on the candidate’s social media pages as well as search engines.

What are we looking for?

Let’s take a look at what Employers and Recruiters are looking for specifically.

According to Career Builder, when researching candidates prior to an interview, employers who use social networking sites are looking for information that supports their resume’s qualifications. Unfortunately this is never the case. Recruiters and Employers won’t find a candidate’s test scores, company projects, or achieving sales targets on their Facebook or Instagram.

Instead, we are finding what others post on your platform, how you present yourself online, what pages you follow, and the verbiage you’re using in these posts.

This is definitely a factor in the hiring process.

The Good, The Bad, and The Selfie.

Career Builder found that: more than half of employers (54 percent) have found content on social media that caused them not to hire a candidate for an open role. Of those who decided not to hire a candidate based on their social media profiles, the reasons included:

  • Candidate posted provocative or inappropriate photographs, videos or information: 39 percent
  • Candidate posted information about them drinking or using drugs: 38 percent
  • Candidate had discriminatory comments related to race, gender, religion: 32 percent
  • Candidate bad-mouthed their previous company or fellow employee: 30 percent
  • Candidate lied about qualifications: 27 percent
  • Candidate had poor communication skills: 27 percent
  • Candidate was linked to criminal behavior: 26 percent
  • Candidate shared confidential information from previous employers: 23 percent
  • Candidate’s screen name was unprofessional: 22 percent

What do you do?

Clean it up! While Spring Break in 2005 was a ton of fun, those pictures from Key West need to come down.

All employers will agree that Social Media content is a big factor in the hiring process.

If you’re looking to make a hire for the holidays or searching for a new job give us a shout to assist on both sides of the fence.

Clients and Candidates will benefit from our services to land your perfect candidate or dream job!

Information provided by Career Builder

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Crawford Thomas RecruitingHow Employers are Using Social Media