If your job postings are not yielding the best of talent, it could be operator error.
How can you help non-qualified applicants see clearly that your job isn’t a fit? According to Indeed, you’ll need to paint a picture of what it’s like to work at your company and bring your culture to life. To do that, you must include four things in your job description:
1. A focused summary of your company’s “wow” factor. Your wow factor is what makes you stand out. For example, why are the company’s products and services so amazing? What do customers say when they rave about you, and why is it important to deliver this wow factor on a consistent basis?
2. A personalized explanation of your company’s leadership style. Let applicants know what the executive team values in their employees and what employees say about leadership. Offer examples if you can.
3. An outline of the company’s core values and beliefs. What do you stand for, and why does it matter to your customers and your business model? Share the mission statement and examples of how this is carried out.
4. A profile of “standard” employee traits. Explain the characteristics all employees must have to succeed at your company. What skills and capabilities should come standard with every applicant in order to be considered?
Bonus: An overview of what “fun” looks like day to day. Share the things your company does to bond as a team. What activities can the right candidate expect to participate in as a way of showing they respect and enjoy the company culture? Here at Crawford Thomas Recruiting, we post frequently on social media. This allows candidates to see into our company on a day-to-day basis.
By offering these types of details, you will help the right job seekers get excited at the idea of working for you — and save time and effort for job seekers who aren’t a fit.
Original article here.
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