Insights from Forbes Human Resources Council Featuring Crawford Thomas Recruiting’s President, William Stonehouse III
Attracting and retaining top graduates in today’s workforce requires more than a competitive salary—it demands purpose, inclusion, and a clear path to growth. In a recent article by the Forbes Human Resources Council, 20 experts—including Crawford Thomas Recruiting President, William Stonehouse III—shared their best strategies for winning over today’s top emerging talent. Here’s what we learned.
Culture Over Compensation
Many graduates are searching for more than just a job—they want purpose and alignment with their personal values. To stand out in a saturated job market, employers must create a culture that champions innovation, diversity, flexibility, and professional development. William Stonehouse emphasizes this point, stating, “Attracting top graduates requires offering more than just a paycheck—show a clear growth path, mentorship and a chance to make an impact.” It’s about creating a workplace identity that resonates with the next generation of professionals.
Start the Relationship Early
The most successful companies are investing in students long before graduation. From internships and mentorship programs to university partnerships and campus ambassador initiatives, early engagement builds loyalty and trust. A long-term presence within academia not only strengthens employer branding but also creates a reliable and enthusiastic talent pipeline.
Purpose-Driven Development
Graduates want to know why their work matters. Companies that clearly communicate career paths, offer meaningful mentorship, and showcase purpose-driven projects are winning over this values-oriented generation. Whether it’s via lateral career movement or innovative projects, providing a sense of momentum is key to employee satisfaction and retention.
Digital Engagement & Individualized Benefits
Meeting graduates where they are—digitally—is vital. Platforms that foster creative engagement, continuous learning, and authentic connections are now essential tools. And when it comes to benefits, a one-size-fits-all package no longer works. Today’s graduates value mental health days, paid parental leave, and personalized recognition. These real-life supports create an inclusive environment that signals long-term care and investment.
Communicate Like They Matter
Respectful, transparent communication isn’t just a courtesy—it’s a competitive advantage. Job seekers today are keenly aware of how they’re treated throughout the hiring process. Companies that communicate with clarity, follow through on timelines, and show real interest in a candidate’s journey send a strong message: we value your time and potential.
The Crawford Thomas Difference
At Crawford Thomas Recruiting, we don’t just talk about culture and growth—we live it. With decades of experience in executive search, contingency recruiting, and early-career placement, our award-winning team connects employers with the right talent faster and smarter. Whether you’re building a new graduate program or scaling your leadership pipeline, we bring the expertise, strategy, and network to help you hire with confidence.
