1. Culture Will Come First
In a world of increasing transparency and corporate accountability, a strong company culture is no longer a nice-to-have — it’s a business imperative. For one, company culture has a significant impact on a company’s ability to recruit and retain top talent. A recent Glassdoor survey confirmed that workers increasingly value company culture over cash, and since today’s candidates have the ability to get an insider’s look at your organizational culture through platforms like Glassdoor and social media, companies can no longer just talk the talk — they need to walk the walk as well. Furthermore, there’s a growing body of research proving that company culture drives real business results. Companies with better cultures tend to perform better financially, attract talent more easily and have more satisfied customers.
2. Unemployed Candidates Won’t Last Long
We asked our Senior Executive Recruiter, Kurt Hughes, his hiring trend prediction for 2020. “Unemployed candidates that meet qualifications will not last long on the job market”, Hughes claims that qualified candidates will not be available for more than 4 weeks. As the recruiting process becomes faster and more efficient, more companies will lose candidates to competitors in 2020 than ever before. Hughes suggests an easy solution, hire fast and fire fast.
3. More Candidates Will Embrace the Mobile Job Search
Today, an estimated 81 percent of Americans own a smartphone, according to Pew Research Center. What’s more, the World Advertising Research Center (WARC) estimates that in just five years, 72.6 percent of internet users will exclusively access the web through a smartphone. So it makes sense that in the twelve years since the debut of the smartphone, mobile devices have become embedded in our daily lives, playing a key role in everything from dating to shopping to navigation to banking and more. Another thing Americans are using their phones for? Finding and applying to jobs. Unfortunately, not many employers have evolved their job application experience to keep up with today’s technology.
Employers who read up on these trends and prepare for them today will see their efforts pay off for years to come. With a little foresight and planning, you might just be able to give your company the competitive edge you need to hire and keep the very best talent.
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